I grew up in Casablanca. At 18, I moved to London for Mathematics at King’s College. My first year was online. When campus life finally started, everything landed at once: a new city, a program that suddenly demanded more than I knew how to give, and no real blueprint for how to handle any of it. I was simply unprepared for a system that expected you to figure it out yourself.

So I stopped looking for a framework that didn’t exist and built my own. A structure for my days. A discipline around how I ate, moved, and slept. A way of working that was entirely mine.

At MIT, completing my Master of Finance, that system got harder and clearer. In New York, working inside a fast-moving startup, it became the difference between reacting and performing.

In parallel, I got serious about my health. As a STEM graduate, I trust evidence. I built a wellness practice rooted in science. I’m now a certified wellness and lifestyle coach through Harvard Medical School. Physical discipline, mental discipline, academic performance: they were never separate. They were always part of the same system.

Hoko is everything I learned, distilled. The name means direction in Japanese, a culture whose philosophy and minimalism shaped how I think.

I built Hoko so every ambitious student gets the system I had to figure out alone.